The best automated SEO tools are really only useful if you have good keywords in the first place. This article explains why and outlines the main critical factors for search engine optimisation for your web pages and blog posts.

Keywords are what get you listed in search engines like Google, Bing, Yahoo. The best automated SEO tools are based on keyword optimisation. However, it’s not always clear to internet marketers what factors are truly critical for ranking highest in the search results.

With so many different opinions and guides, and Google and others changing their algorithms, it’s a tough call knowing what to do. Keyword optimisation based on the latest rules is what the best automated SEO tool will help you with.

Keyword optimisation is the way to make your ‘on-page’ criteria rock!

The more you do, the more you are likely to push your page up high on the search results. Doing it manually can be really tedious. You need to automate the job.

The best automated SEO tools I’ve come across provide you with prompts for optimising your web pages and blog posts.

Start with identifying the killer keywords. You can get your keywords from Google’s own searches using Google Suggest, which is now built into the way the search engine works. If you start typing your search string into Google, something relating to your niche, Google will start giving you some suggestions.

Pay close attention to these keyword suggestions, because these are the most frequent or most current searches that people are actually doing. There are plenty of keyword tools around and I recommend you layer your keyword research, starting with some broad niche terms and drilling down.

Critical ‘on-page’ factors to optimise

It’s nuts that almost 90% of the websites on the Internet overlook these simple yet critical factors. Get these right on your pages and you’ll be rocking and rolling in the top 10%, possibly even killing those top spots for some fairly competitive keywords.

Put your keyword in your domain name. This is mandatory.
Put your keyword in your titles. If possible, try to wedge in your keyword in every subheading you use as well, provided they are not too many. Specifically, use your keyword in all the H1, H2 and H3 tags that you use.
Your keyword must figure somewhere in the first sentence of the article.
Your keyword must figure somewhere in the last sentence of the article.
Put your keyword as the anchor text in at least one outbound link to a page within your website.
Use at least one outbound link to an external page, i.e. a page out of your website, which is trustable.
Use your keyword to a density of 1 to 3% through the webpage in a way that doesn’t compromise the ‘human’ visitor. More than 4% is keyword-stuffing. It makes crazy reading and is a sure fire way to get your website blacklisted by Google.
Sometimes you can’t stuff all of these into your blog post or article or web page… it would just come out ridiculous. So there is an element of common sense and compromise involved!

Do a search on ‘best automated SEO tools’ and see where this article post ranks. It will change day on day, week on week, month on month, year on year as back links gather strength as well.