Search Engine Optimization or as it is commonly known, SEO, is basically the things you do off and on a website page to get that particular web page listed for free on the search engines. The better your Search Engine Optimization for a particular set of keywords (search terms) the higher up the page on Google or the other search engines your web pages will appear.

If you manage to optimize your web pages to appear in the free listings on the left hand side of the 1st page of the search engines it will maximise your chances of being found when someone searches for your particular keywords.

As Google is by far the most popular search engine from now on I will refer to Google instead of just say Search Engines.

So, the aim of your game is to get your website listed on the 1st page of Google for free by implementing SEO strategies.

The higher up the page on Google you can get your website listed the better. In theory, when someone searches for your target keywords you want to get list as high up as possible. If you think about the way you read the text on the screen you naturally start at the top and work your way down the screen, so by getting that number one spot it gives you a big advantage over the competition.

Saying all that if your listing on Google is saying all the right things you still stand a very good chance of getting clicks even if you are in the top 10 on Google.

What is vitally important is that you get onto the first page of Google. How often do you look on the 2nd page of Google, let alone the 3rd or even 4th.

Search Engine Optimization done right will bring you a constant stream of potential customers into your website and business, so do not delay, make a start on your SEO today and in a few weeks or months you could have dramatically increased highly qualified website traffic.