There are a lot of myths and misinformation surrounding these controversies, so let’s take a look at all the rumors and set you straight.

o First debate: There is a right way to do SEO.

Answer: Fiction. The acronym SEO stands for search engine optimized which is used in any search engine like Google. There is no right way to do SEO as different strategies work differently depending upon company policy.

o Second debate: SEO doesn’t really work with Google.

Answer: Fact and Fiction. Yes, SEO works well with Google, bring vast results for clients and consumers. Yet, Google will also be changing how it ranks web pages later next year. Working with W3C, Google will change their requirements from keyword searches to organic results. “Organic” simply means a natural search that will be more suited to the searcher, instead of the popular keyword searching results. This should (and will) bring more people to the right site.

o Third: SEO companies are becoming obsolete.

Answer: Fiction. This controversy surrounds the results that a company may get from an SEO company, as well as whether or not to do business with them due to their lack of results. While some will argue that if a client doesn’t get results with a company, then they should not hire them again, the truth is that after the change in Google takes place, this particular argument will indeed be moot.

If you are an SEO company, it is advisable to run what you have as far as pages, but start the transition now, in order to be compliant with the impending change. And as far as doing business with an SEO company is concerned, your best bet is to go with a company that has proven results. Bear in mind, however, that once the W3C changes take place, SEO will be less important and the natural search will become more important. If you are working with a company currently that does SEO, then you will need to ask them how they will become compliant with the recent W3C move.

To sum up: The Google/W3C changes may be frightening at first, but they will ultimately have the interests of the consumers in mind. SEO, too, is changing and the best thing that can be done is to roll with the punches and conform to the new changes. Ultimately your company will see better results with more qualified people that will be interested in buying from your company. This will, in the long run, bring you more qualified customers that will increase your sales and bring the ever-so valuable money back into the coffers. And we all like/desire/need that.