Getting a lot of Google traffic is challenging, but it’s also incredibly rewarding, especially if you experience an increase in sales. Traffic from the search engines is called ‘organic traffic’ because it occurs naturally. It involves the search engines’ spiders ‘reading’ your website’s content to determine its subject matter. The goal of SEO is to make your website as ‘readable’ as possible for the search engines.

There are certain SEO strategies you can implement today which will allow the search engines to quickly determine the topic of your website, and increase the number of visitors. The main thing you have to keep in mind is Google wants to send traffic to the most relevant websites available when a user types a search term into its box.

Focus on the word ‘relevant’ because it is important. All the SEO strategies mentioned in this article are designed to increase the relevancy of your website for your keywords. After you’ve optimized your site you’ll notice an increase in Google traffic in a couple months. Be patient. Your website will rise in the rankings, but you have to give the search engines time to re-crawl your website then re-index the new pages.

First, you have to make sure each of your website’s pages contains a title tag. You can find the title tag in each web page’s HTML code. The tag will look like this: Your Keyword Here. Make sure to insert your page’s main keyword as close to the beginning of the title as possible because the title tag is the first place the search engine will visit to determine the subject of the page.

Secondly, you want to make sure you insert at least one H2 tag with a keyword inside. If you don’t want to rewrite the old pages on your site, try to insert an H2 tag inside every new page you create. An H2 tag is a subheading and it is the second place Google turns to when its robot crawls your pages. H2 tags also ‘break up’ the text on a web page so it’s easily digestible, and they help to increase a page’s quality score.

You also want to insert pictures or videos into your web pages. Google will send you a lot of traffic if you can prove your website provides value to its users. Pictures are extremely important and Google will place more value on pages with pictures than those without multi-media content. Make sure you insert your keyword in the picture’s ‘alt tag’. Google’s bot will read a picture’s alt tag to determine what the picture is about so it’s important to make sure the picture is relevant, and that it contains a keyword in the alt tag.

Another powerful SEO strategy which will increase your Google traffic is to name the picture by using one of your keywords. For example, don’t upload a picture that’s named ‘pic 1’. Instead provide a descriptive name with a keyword before you upload the pic. This is important because your content management system will create a separate URL for the picture as soon as you upload it and having a keyword in the name, will increase your chance of the picture itself getting traffic from Google Images.

If you’re going to use a video, make sure the video title has a keyword as well. Google will look at the video’s title to determine its relevancy so this is an important step. You can insert an H2 tag with a keyword above the video as an introduction to the content.

Finally, you can use bullet lists and bold and italic text to help increase your pages chances of appearing in the SERPs. Here again, Google’s bot places more emphasis on bullet lists and on words that are bolded or italicized. Those words add value to the text and make it easier for the reader to understand the content.