First of all, I want to insist that this article is aimed at site owners since sometimes site owners and webmasters are different.
Suppose a realtor has a real estate website. But, she is just a newbie on the Internet and she leans on the webmaster (from hosting provider, for example) in her website’s SEO campaign. In fact, that webmaster couldn’t understand real estate industry deeply like her and he has many other sites to manage. So the SEO campaign wouldn’t get the expected result. In most cases, the site owners will play an important role in the success of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so strange to them at first. Thus, the purpose of this article is providing the amateur site owners with some basic but effective tools and knowledge in Search Engine Optimization. This will help site owners collaborate better with webmasters or SEO firms to boost their websites’ position in Search Engines.

1. Search Engines -You are a site owner and you yourself should be familiar with search engines like Google, Yahoo, MSN Search to search for your competitors’ sites to see how they are promoting themselves in the marketplace, evaluate the keywords, check your sites’ link popularity (the number of links to your website from other sites) and link saturation (number of pages on your sites have been indexed by search engine). These search engine syntaxes aren’t academic as you’ve imagined and you don’t need to care about the complicated algorithms behind them. For example, to check whether your sites are indexed, just type site:your_site_domain in search engines. Remember that your_site_url and your_site_domain are not the same. Site domain does not include http:// while site URL must have (ex: [http://your_site_domain/your_page.htm] is a URL of your site).

Suppose the SEO firm, in their optimization report, would ask the site owners to exchange links with other relevant sites to improve the link popularity. The problem is: where can I find the other sites? Don’t worry, search engines can assist you. Site owners can learn from their competitors about which sites they’ve exchanged links with by checking their link popularity.

In short, if you want search engines to help carry in business, you should make friends with them first. Search engines are always useful friends (although not easy to control!).

2. HTML basic syntax and HTML editor – Site owners don’t have to master HTML language to re-design their pages. That is not their job. But basic syntaxes are always necessary.
For example, they should know to locate where the block in an html page is to insert new auto-generated Meta-tags. I’ve mentioned auto-generated Meta-tags because site owners don’t need to code the Meta-tags either. With “Meta-tags Generator” keyword, they can find that on search engines thousands of websites are welcoming them to use their tool. Besides, the html link syntax is also worthy to remember: Look at this simple code