You have always been relatively happy with the amount of customers you have, until you found out how many customers you are missing out on! Google is a powerful tool you can use to your advantage together with your website to bring customers to you. The only thing is, do you know how to use it?

Firstly, you need to know if your website is in need of a SEO Company.

Look at the traffic coming to your website – If you’re not getting the amount of traffic you desire, it may be a sign that your website needs SEO. Also, if your website has been around for a long time, which will give you credibility from Google, but still is not bringing you traffic, you may want to look at appointing a SEO Company to optimize your website.

Have you done your keyword research? If yes, then you need to review the content of your website and see if it is relevant to the way people search for your service or product. You also need to check the page titles of your website, make sure they are relevant to the content on each page. It is also important that your page titles include some key words relevant to the way people search. Refrain from using the word “Home” on your homepage unless you are selling homes!

Links to your website is a big factor when it comes to the ranking of your webpage, especially on Google. Think of links as votes for your website in the eyes of the search engine when looking at one website compared to the next selling the same products as you. If you have more links (votes) then your website will rank higher and more relative than the website that doesn’t have the amount of links you have.

After reviewing these factors you should have come to the conclusion weather your site is optimized for search engines or not and if you are in need of a SEO Company or fix the “problem” areas yourself.

It will take you a very long time to read and implement all the rules to Google’s Algorithm recipe, and if you have never heard of that word before, please do not try and Google the meaning, leave the work of optimizing your website in the hands of a professional SEO Company.

SEO Companies specialize in making sure they are up to date with the latest changes and requirements for Google and any other search engine’s Algorithm recipe – they will make sure your site has all the ingredients to fit the description of what is needed. This way people will find your website when they are searching.